IAB UK members pitch the benefits of DOOH advertising (IAB via OpenMic)
Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, whatpossibilities does DOOH hold for marketers? And what brands are knocking it out of the park? […]
Tue, Feb 13, 2024 at 12:10 AM