IAB Australia: retail media faces metrics gap as 60% of buyers lift spend (PPC Land)

by Luis Rijo. Two studies released at the Sydney summit show AI entering the shopping journey for six in 10 Australians while inconsistent network metrics keep advertiser confidence in check. IAB Australia today published video of the research session that opened its Commerce & Retail Media Summit, putting the detail of two studies presented on 7 July 2026 into general circulation. […]