How to use pDOOH for a faster and more targeted way of adding OOH to your omnichannel campaigns (Broadsign)

Juliana Lai. Integrating programmatic DOOH into your omnichannel campaign remains a challenging process for many advertisers. You often have to work with multiple demand-side platforms (DSPs) for the different ad mediums or even call a media owner to secure DOOH inventory. […]