How to sell the ‘gaps’ between OOH campaign bookings (OOHToday)
Outdoor advertising operators encounter times which the end dates for one campaign do not match up with the start date of the next campaign. Those days in between are Gaps. For instance, a campaign which started January 29th, 2018, and ends February 25th (4 week period) may not have a new advertiser to start on February 26th. […]
Mon, Feb 12, 2018 at 7:20 AM