How to calculate return on ad spend across several channels – marketing-interactive
Marketers must account for the possibility a shopper saw several types of ads before making a purchase, and account for that channel overlap. Also, figure in the potential for fraud, which varies considerably based on the type of ad. […]
internetretailer.com
Thu, Feb 5, 2015 at 3:50 PM
Thu, Feb 5, 2015 at 3:50 PM