How to advertise to travellers using digital out-of-home (Travel Week)

By: Kathryn Folliott. Interview with Scott Mitchell, Managing Director, Vistar Media Canada. “Within DOOH, there are several strategies that can be effectively applied across travel and tourism campaigns – a few of our favourites right now are weather triggers, seasonal promotions, co-op/regional marketing, and of course activating in contextually relevant locations,” he says. […]