How the rising interest rates will affect the mergers and acquisitions in DOOH advertising market (Billboard Insider)
Lou McDermott – Despite increasing interest rates affecting buyers’ pro-formas, the attractiveness of the industry and its historical returns will result in the M&A activity in OOH being far less affected than other industries. Jim Johnsen – So long as interest rates (ie prime of fed funds or however you want to measure it) remain below 5%…I think we are okay. […]
Thu, May 12, 2022 at 7:10 PM