26.7% of DOOH ad dollars are spent programmatically (Podcast by OOH Insider, 28:00)

By Tim Rowe. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. […]