How retail media networks use digital signage (Retail Touch Points)

By Jessica Ruscito and Jason Katz, Advantage Unified Commerce. A lot of brands are already jumping headfirst, recognizing the power to bring all that first-person data and screens right at the point of purchase together. Unilever istesting two innovative point-of-purchase approaches: one is an advanced in-store digital endcap with Giant Foods and another, digital shelf strips with Vaseline. […]