How OOH’s CPMs compare to other media (Billboard Insider)

This chart is from the Solomon November 2025 Media Monthly. It computes the CPM (cost per thousand views) of out of home versus other forms of media. You can see that bulletins, for example, have a CPM of $3-10 which is cheaper than broadcast TV ($24-27), podcasts($18-25), streaming ($23-34), newspapers ($40-54) and magazines ($13-14). […]