How Mobile Is Reinvigorating Out-Of-Home Advertising (Marketing Land)
Placed brings "OOH viewability" to billboards and in-cinema advertising. In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. […]
marketingland.com
Thu, Feb 4, 2016 at 12:47 AM
Thu, Feb 4, 2016 at 12:47 AM