How Kinetic, Outmoove and Beyond Outdoor successfully drove Peugeot’s data-powered programmatic DOOH campaign

peugeot’s campaign Goal: Build awareness and interest for Peugeot’s corporate minivan offering Target audience: Small and medium-sized business owners Challenge: To efficiently reach this busy audience during their workday When Peugeot reached out to Kinetic, a leading agency specialized in planning and buying innovative, high-impact out-of-home campaigns, one thing was clear: the global car manufacturer wanted to do something different and innovative to promote their corporate minivans. […]