How Indian OOH industry is coping with the COVID-19 Stay At Home advisory
An OOH expert told exchange4media that as a whole the industry will see a 6 per cent drop in overall spends as compared to the last financial year. The pandemic has hit the core of the OOH business, says Ketan B Lakhani, Director, Orienta Cine Advertising. “We have turned our Out of Home Service into Work From Home or Stay At Home Communication. […]
Thu, Mar 26, 2020 at 6:15 PM