How Digital Out-of-Home complements TV and online advertising (Exterion Media)
Last November, Out-of Home Agency Kinetic and global Media Agency Mindshare added Digital Out-of-Home (DOOH) to what should have been a TV and online only campaign for MediaMarkt in the Netherlands. With DOOH reaching over 50% in the Randstad area, it proved to be a valuable addition to the media plan. […]
Thu, Apr 5, 2018 at 6:14 PM