How brands are using AI to optimize digital out-of-home advertising (U.S. Chamber of Commerce)

By: Mark Hamstra, Contributor. Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales. Container company PODS drove a 60% increase in website visits using a dynamic billboard that created more than 6,000 messages based on hyperlocal marketing via AI learning. […]