How advertisers can use consumer movement data to make their DOOH campaigns more effective (Digital Signage Today)
by Jolene Wiggins, CMO, Gravy Analytics. Unlike other types of data, location intelligence provides DOOH advertisers with insights on where consumers go in the real world. By understanding current consumer movement patterns, DOOH advertisers can not only find the best places to advertise but also gain significant insights into who is seeing digital billboards. […]
Sun, Oct 24, 2021 at 7:12 PM