How ad tech is transforming the OOH space in the UK (Exchange Wire)
Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for ‘paper and paste’ OOH campaigns over the last decade? OOH is one of the oldest forms of advertising and has gone through many incarnations, from posters using lithography to roadside billboards and digital screens. […]
Thu, Nov 26, 2015 at 4:25 PM