Hong Kong’s popular water theme park used the Hivestack Demand Side Platform (DSP) to increase in-park visits

Core Objective: In order to drive footfall traffic and boost ticket sales as a part of its “Water World Go Splash Summer Campaign”, Ocean Park leveraged programmatic digital out of home (DOOH) to target three of its core audience groups. Its media agency, Dentsu X Hong Kong utilized the Hivestack DSPs custom audience targeting capabilities to strategically reach and engage target visitors. […]