Home Depot’s retail media network is using Pentaleap’s algorithm to increase the relevance of its ads (Chasin Store Age)

Dan Berthiaume. Since incorporating Pentaleap's platform into its sponsored products strategy, The Home Depot says it has delivered ads that align more closely with shopper needs by highlighting the right products at the right time. According to Home Depot, advertisers have already observed an uptick in returns on ad spend. […]