Highlights from Day 1 of OAAA’s OOH MediaCon25 (Billboard Insider)

Here are 4 quotes which summarize day 1 of the OOH Mediacon25 conference. Place Exchange CEO Ari Buchalter on the 4 reasons an independent out of home company needs measurement “If the buyer is asking for it and this is very common particularly with large national buyers. They want to understand the reach and frequency of the campaign before they green light. […]