Global OOH buying agency Rapport will use Quotient’s platform to enable programatic buying for its client brands (Yahoo Finance)
Specific elements of Quotient’s programmatic DOOH solution for Rapport include: End-to-end planning, activation, and measurement using Mediabrands’ proprietary high-value audiences (HVAs) and clients’ first-party data. The use of real-time triggers such as weather, supply chain impact and timely event tracking to dynamically target and customize messages nimbly, as soon as changes occur. […]
Mon, May 16, 2022 at 7:40 PM