Full text: MRC Out-of-Home Measurement Standards Phase 1 – Exclusive of Audience (MRC)
This document represents the first phase to publish Standards for the measurement of Out-of-Home (OOH) Media Audiences intended to foster a common core of metrics that can be applied across the full expanse of out-of-home media, as well as provide for comparability to other measured media. […]
Tue, Apr 30 at 12:04 PM