Four in five marketers are reportedly planning to stop investing in personalisation. Are they right? (Campaign)
It hasn’t even been 20 years since Tom Cruise showed us what the future of personalised marketing could entail in Minority Report, when a digital billboard addressed his character John Anderton by name to push brands like Guinness and American Express. […]
campaignlive.co.uk
Thu, Dec 12, 2019 at 5:41 PM
Thu, Dec 12, 2019 at 5:41 PM