Forbes: IDC Predicts Turmoil For CMOs In 2015
Late last year IDC’s CMO Advisory Service released its 10 predictions for the next three years. Kathleen Schaub, vice president of the practice, summarized the findings this way, “Our theme for the coming year is turmoil versus transformation. There’s a lot of activity going on and some people are actually moving forward, but there’s also a lot of spinning and a lot of trial and error. […]
Thu, Jan 1, 2015 at 11:20 PM