Following the crash of the Ghatkopar billboard, the city of Mumbai imposes stricter controls on outdoor advertising including digital billboards (Times of India)

Richa Pinto. The revised policy, which updates the 2008 guidelines, limits the size of hoardings to a maximum of 40 ft x 40 ft across the city. The BMC tightened norms for digital billboards, capping their luminance ratio at 3:1 and banning flickering displays to reduce visual pollution. […]