FIFA started using OOH to advertise its events (The Drum)

Fifa has already poured more than $5m into out-of-home (OOH) advertising in Q2 2025 to promote the Fifa Club World Cup. That figure might look like a footnote in a $2.86bn quarter for the OOH industry, but it is more than just a one-off media buy. It is an early signal of how the governing body intends to use public space to build momentum ahead of the 2026 World Cup, now less than a year away. […]