Ex-Walmart ad executive Nikhil Raj thinks his company may have found the answer to retail media’s structural flaw (The Drum)

By Gordon Young, Editor-In-Chief, The Drum. The retail media gold rush has created more than 200 networks – and an equally large headache. For brands, the promise of closed-loop measurement is irresistible, but the reality is messy: every retailer guards its shopper data like crown jewels while advertisers are forced to spend across fragmented platforms without any real way of joining it all up. […]