Ex-Verizon Media, now known as Yahoo, launches tool to measure sales lift resulting from DOOH campaigns (Yahoo)
Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and NCSolutions. […]
Thu, Oct 14, 2021 at 10:28 PM