Dubai’s Mada Media awards contract to install and manage billboards on main road networks to PHI Advertising (WAM News Agency)

The contract grants PHI Advertising the rights to install and monetise a portfolio of OOH advertising assets located along Sheikh Mohammed bin Zayed Road, Al Khail Road, and Dubai–Al Ain Road, three of the emirate’s key arterial road networks. The awarded portfolio includes nine digital Unipoles, nine non-digital Unipoles, and one non-digital hoarding sign. […]