DSToday: What is out-of-home in a ‘mobile’ world?
By Josh Kruter, Vice President, Digital Product, Clear Channel Outdoor. With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go. […]
Mon, Jan 19, 2015 at 7:28 PM