DPAA’s Barry Frey on DOOH innovations, retail media and tech trends (Chief Marketer)

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Wednesday, February 4 Wed, Feb 4

DPAA’s Barry Frey on DOOH innovations, retail media and tech trends (Chief Marketer)

DPAA President & CEO Barry Frey discusses the association’s presence at CES 2026, the future of retail media and what tech stood out to him at the conference. […]

chiefmarketer.com
Wed, Feb 4 at 12:10 AM

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Wednesday, February 4 Wed, Feb 4

DPAA’s Barry Frey on DOOH innovations, retail media and tech trends (Chief Marketer)

Effortless global DOOH news tracking: