We sat down to speak with Bart McCollum, President of Lime Media.
How would you describe Lime Media to someone hearing about the company for the first time?
We’re a turnkey mobile experiential marketing company that helps brands connect with people in the real world through unforgettable experiences and the nation’s largest fleet of mobile LED billboard trucks. What makes us different is that we combine creativity, scale, and execution—bringing campaigns directly to consumers with measurable impact.
How has Lime Media evolved since its early days?
Lime Media’s story has been a journey of transformation. In the beginning, we actually started as a mobile billboard company with new technology and a new truck—but honestly, it wasn’t working. After a pivotal moment, we landed McDonald’s as a client and became the largest sampling company in the US for them. During that time our entire business model changed and we began solving problems for big national clients. Since then, we’ve grown tremendously by building the largest asset-based mobile experiential company in the industry, expanding our fleet, our capabilities, and our reach nationwide. Today, we’re still focused on delivering unforgettable brand moments, but we’re also pushing the space forward with mobile digital out-of-home, new technology, and performance you can actually measure and trust.
How do you approach creating turnkey mobile experiences from start to finish?
Our approach is built around being a true partner from concept to execution. We handle everything in-house from ideation, fabrication, and full campaign activation. That turnkey model allows brands and agencies to move faster, scale bigger, and trust that every detail will be handled with precision. We don’t just provide assets—we deliver complete mobile experiences that are designed to perform.
How is Lime Media bringing more accountability and performance tracking into experiential marketing?
Experiential marketing has always been impactful, but we’re in the process of taking a more proactive approach by using data insights to shape campaigns before they launch. Brands today want more than just a great activation, they want proof of impact. At Lime Media, we blend out-of-home and experiential to help brands plan smarter from the start to make informed decisions about where and how they should activate. With innovations like our Smart Directional LED Billboard Trucks powered by PresenceFlow, we’re creating campaigns that are not only bold and memorable, but also built for measurable, accountable results.
How do data and insights strengthen the impact of mobile campaigns?
Data helps us be more intentional about everything we do. It allows us to plan smarter, choosing the right routes, the right locations, and the right moments to reach people. When you combine strong creative with real-world insights, you’re not just putting a message on a truck, you’re creating a campaign that’s built to perform. That’s what makes mobile advertising so powerful, it becomes a real solution for brands, not just visibility for the sake of being seen.
If brands could take away one key lesson about the power of creating mobile experiential campaigns with Lime Media, what would it be?
I think the biggest takeaway is that when you bring a brand directly to the street, directly to the people, it creates a kind of connection you just can’t get anywhere else. Mobile experiential isn’t just about being seen,it’s about showing up in a real, memorable way. When you combine creativity, movement, and smart strategy, you don’t just advertise… you create a moment that sticks. That’s what we do at Lime Media.
Why did Lime Media join MOOHA — the Moving Out of Home Association?
We believe in the future of the Moving Out of Home Advertising. Shaping and growing this sector will take concerted efforts by relevant parties. DPAA and its MOOHA division has convening power and we look forward to working with partners to grow this portion of advertising industry.
Visit lime-media.com or email info@lime-media.com for more information
