Digital Signage Pulse interviewed Jonas Glad, CEO of DoohClick following the release of the DoohClick App.
Q. What makes the DoohClick App an industry first?
A: No other ad management platform in OOH offers mobile-first, real-time revenue tracking. This is the first app purpose-built to put pacing, pipeline, and sales performance directly into the hands of field teams, without needing to log in to a desktop system.
Q. Why did you decide to build this app?
A: We’ve spoken to hundreds of media owners and sales teams, and the message is clear: they need instant access to revenue data while they’re on the go. We built the DoohClick App to meet that need – not as a nice-to-have, but as a fundamental tool for modern OOH businesses.
Q. What type of data does the app deliver?
A: It delivers revenue tracking in real time – including daily pacing, booked revenue, pipeline views, and top-level trends. Whether you want to check how your sales team is performing or see which clients are moving fastest through the pipeline, the app makes that available in seconds.
Q. How does this reflect DoohClick’s broader mission?
A: DoohClick was built for OOH, by OOH experts. Our entire mission is to replace legacy workflows with smarter, connected tools. The app is a natural evolution of our platform – helping businesses take control of revenue from screen to pocket.
Q. What are customers saying so far?
A: The response has been incredible. As Simon Wall from Tractor Outdoor said: “I’ve always imagined a world where running a business isn’t tied to a desk — where real-time, data-driven decisions are possible, even from the beach!” That’s the level of freedom and control we’re enabling with this app.
