DOOH dot com’s CEO believes AI will be able to produce dynamic, contextual, and scalable content for DOOH campaigns (The Drum)

Andrew Phipps Newman is the CEO and co-founder of DOOH.com, the UK’s creative production studio specializing in digital out-of-home (DOOH) advertising. I believe that hyper-contextualisation in the industry is the next inevitable step. AI is pushing us closer to that future by making real-time creative optimization and targeted messaging possible at scale. […]