DISPLAYCE and Vistar Media launch the first Open-Exchange RTB for DOOH buying in France

Programmatic DOOH platform Vistar has joined forces with French demand-side DOOH platform DISPLAYCE to enable automated guaranteed transactions via “Open direct” and real-time transactions via “Open RTB” on its Private Market Place (PMP). “ In recent years, display networks around the world have matured the idea of ​​making their inventory available on Open Exchange through an SSP. […]