Digital signage and 85p hotdogs – two things IKEA’s London store does right (16:9)

by Antonia Hamberger Much has been said about how screen-heavy Ikea’s new City Store on Oxford Street is – but even so, I was surprised by the sheer variety of digital signage formats used throughout the space. This isn’t just a case of throwing screens on walls; it’s a thoughtful, content-first approach. […]