Day 1 of the 2024 OOH Media Conference in 4 Quotes (Billboard Insider)
Anna Bager on why the just released MRC standards are a great thing for out of home: In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we seized, and a huge step forward for our industry. […]
Wed, May 1 at 1:17 PM