COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) has released an enhanced reach and frequency (R/F) measurement tool

The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way of planning OOH. Adam Butterworth, Interim President of COMMB has played a pivotal role in guiding the launch of COMMB’s reach and frequency tool within ROADMAP. […]