Comexposium: In-store media is the still unexploited gold mine; and other trends (Retail Week)

In the US, Walmart and Kroger are already generating hundreds of millions of dollars through their in-store media networks. In Europe, the gap is narrowing. Tesco, Carrefour, Ahold Delhaize and Lidl are investing heavily in AI-driven digital screen infrastructure capable of adapting content in real time based on foot traffic, weather or inventory levels. […]