Colleges and universities spend more than $100 million yearly on out-of-home advertising (Billboard Insider)

The report attributes a declined in overall higher education ad spending to declining enrollment and school closures. Out of home spending however has been stable… The number of higher educational institutions buying out of home has declined over time from 2,500 in 2010 to just over 1,500 in 2022, reflecting a decline in high educational institutions. […]