Co-op launches UK’s first convenience retail media network (The Grocer)

The Co-op has launched a retail media network to boost advertising opportunities for brands, claiming a UK first for the convenience sector. Dubbed the Co-op Media Network, it brings together Co-op’s in-house team and long-term agency partner Threefold – an SMG agency who are the largest operator of retail media networks in the UK – under one recognisable brand identity. […]