CNBC: This whisky bottle talks to your smartphone
Drinks giant Diageo is putting electronic stickers on its whiskey bottles which will be able to communicate directly with drinkers' smartphones. The so-called "smart bottle" will allow Diageo – which owns whisky brands including Bell's, Johnnie Walker and J&B - to send targeted marketing ads, promotions and cocktail recipes straight to consumers' devices. […]
Wed, Feb 25, 2015 at 5:48 PM