Clear Channel Outdoor’s Dominic Dunne explains how e-commerce marketers can benefit from including DOOH in their omnichannel campaigns (Econsultancy)
By Dominic Dunne. Short-term sales activations can be a crutch – great at boosting revenue but a quick fix that only papers over the cracks in longer-term brand strategy. As Shopify puts it in its Future of eCommerce report, “Brands that haven’t developed familiarity and trust with consumers will become more entrenched in a direct-marketing battle to offer customers the lowest price”. […]
Wed, Nov 23, 2022 at 5:18 PM