Clear Channel Outdoor’s CEO: Why Billboard Advertising Still Works in the Digital Age (Cheddar)

Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that the oldest form of advertising in the world still has legs in a digital era. "We're the fastest growing traditional medium," said Clear Channel Outdoor CEO William Eccleshare, speaking to Cheddar fresh off ringing the opening bell at the NYSE Thursday. […]