Clear Channel Outdoor : Grocers Cut Through Circular Clutter with Innovative Out-of-Home Campaigns, Powered by Ad Tech (MarketScreener)
For grocers looking to cut through the clutter of weekly mailers, Out-of-Home (OOH) advertising has proved to be an effective partner in ringing up new sales opportunities. By using digital mobile location data, marketers can now identify shoppers' travel patterns and behaviors in the physical world, identifying routes consumers most often travel and the optimal billboard locations to reach them. […]
Wed, Jun 12, 2019 at 12:10 AM