Chinese ad market to see 5.2% rise in total ad spending to US$92.7 billion, OOH to grow 9.2% (Shine)
The out-of-home (OOH) advertising market remains buoyant as it is forecast to grow 9.2 percent annually, according to GroupM’s “This Year, Next Year: China Media Industry Forecast” report. Total advertising spending in the Chinese market is set to rise faster at 5.2 percent year on year to 585.8 billion yuan (US$92.7 billion) in 2018, GroupM, WPP's media investment company, said. […]
Wed, Apr 25, 2018 at 3:23 PM