CES 2026: Another platform claims it can simplify management of retail media networks (MediaPost)

Datalytica says its "intelligence platform is designed to support retail media networks as they scale." The need for this platform lies in the fact that retail media inventory -- including in-store, out-of-home and mobile channels and digital media like email and websites -- is managed across disconnected tools, spreadsheets and legacy systems not designed for retail media. […]