CCO’s Scott Wells: Geopath aims to have a new OOH audience measurement system by 2027 (Billboard Insider)

Scott Wells, CEO of Clear Channel Outdoor. OAAA, which I chair, and Geopath, which Ali Broback chairs, brought our executive committees together, and we have sponsored an analysis…that is in the marketplace getting pricing on what a modern measurement system is. Think of a system that is going to be a lot closer to real time, a lot more automated in terms of how it works, and a lot more robust. […]