Case Study: Programmatic DOOH From The Media Buyer’s Perspective (Video, 30:15 by MediaPost)

Presentation by Marc Bartholomew, SVP of Out of Home, dentsu at MediaPost's DOOH Insider Summit. This perspective will look into how dentsu approaches programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through to activation best practices and identifying key metrics for success. […]