Can Programmatic Buying Help Make Digital Place-based Media Easier to Transact?
Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space. […]
Tue, Jan 6, 2015 at 3:28 PM